Who better to co-host a pink-colored fundraiser than Alice + Olivia fan Paris Hilton? On Friday, Oct. 16, Los Angeles‘ March 2025 cover star teamed up with her mother Kathy Hilton and Alice + Olivia designer Stacey Bendet to co-host a fashionable SHOP PINK soiree during Breast Cancer Awareness Month at the brand’s newly renovated Beverly Hills store.
After stepping inside the colorful store awash with pink decorations, guests — including Ashlee Simpson and Evan Ross, Jaime Pressley, Tallulah Willis, Pia Mia, AnnaLynne McCord, Sophia Culpo, Lexi Underwood, Adelaide Kane, Emma Kenney and Tina Crai — enjoyed pink cupcake and sweets, Hunky Dory Martinis and Bricoleur Vineyards Isla Rose Brut Rosé, and sounds by The Fuji Brothers (featured in Los Angeles‘ August Best of L.A. Issue). Other brands like Parivie, UBeauty and Theo Grace offered gifts, including custom “survivor” bracelets.
The brothers played Hilton’s “Stars are Blind” when the fashionista made a stylish entrance and posed for photos by the pink step and repeat with her mother. The partnership with BCRF is particularly significant to the Hiltons, whose mother/grandmother Kathleen Richards passed away from breast cancer in 2002.
While mingling, guests shopped in the 2,161-square-foot boutique’s newly renovated digs. Outside, a new limestone façade boasts brass signage and rosettes. Enter through folding doors finished in red lacquer to a playfully feminine yet glamorous space with artisanal tile flooring, decorative moldings and curated finishes reminiscent of a residence. In the back, the fitting rooms feature fun statement wall coverings, backlit mirrors and plush drapery.
The event coincides with the brand’s initiatives supporting the Breast Cancer Research Foundation (BCRF): On Oct. 1, two limited-edition pink styles debuted, from which 15% of net proceeds benefit BCRF’s mission to prevent and cure breast cancer by advancing research.
Through Oct. 31, shoppers can support BCRF by purchasing the signature Willa Blouse and Dollie Cardigan ($20 from the sale of each is donated). They can also make a donation in the boutiques or online, and they’ll receive 15% off their purchase.
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